Best Eye Creams For 30s To Bring Your Under Eyes Back To Life

This post may contain affiliate links, meaning we get a commission if you decide to make a purchase through our links, at no extra cost to you. Please read our disclaimer for more information.

Best Eye Cream For 30s

We’re about to open your eyes to the wonderful world of eye creams, particularly the best eye creams for 30s and beyond!

There is no better time to invest in skin care and anti-aging than when you’ve hit your 30s and because the area around our eyes is so thin and delicate, this is usually the first place where you’ll start to notice signs of ageing (or even the results of a rough night).

Whether your eye concerns are fine lines and wrinkles, dark circles or puffiness, these eye creams will be your saving grace for your 30s and beyond. Your eyes will be looking younger, refreshed and more alive in no time once you’ve added this staple product to your daily skincare routine.

Pin for later!

Best eye creams for 30s that actually work

Fun fact: Did you know that as you age, the skin around your eyes get thinner?

If you’ve recently discovered the hype surrounding eye creams and are now on the market for an eye cream in your 30s, we’ve got you covered. After all, eye creams are one of those skincare products that you’ll never think you need, until you finally take the plunge and later wonder why on earth you didn’t invest in one sooner.

The reason why an eye cream should be an essential part of your daily skincare routine is because the skin around our eyes is already so much thinner and more delicate than the rest of our face and due to the lack of oil glands around the eye area, under eye dryness is one of the most common issues we all face (and moisturiser alone just won’t cut it). 

Best Eye Cream For 30 year old woman

The added brightness, hydration, cooling effect and reduced appearance of fine lines and wrinkles that a good eye cream for 30s can deliver are second to none. But sadly, (and like everything in the world of retail!), we’re spoilt for choice, with thousands of different eye creams on offer that all claim to do the same thing and that come at various price points.

As always, we believe that our readers deserve the best and in order to save you time (researching) and money (potentially wasted), we have worked tirelessly to search for and narrow down the absolute best eye creams for your 30s around, to bring you the top 5 market leading elite.

Eye Cream Tip: Warm a pea-sized amount of eye cream between your ring fingers and then dot the product in a semi circle under your eye area (not too close to your lower lash line) and up to your brow bone (this is your eye contour area).


Origins Refreshing Ginzing Eye Cream to Brighten and Depuff Best Eye Cream for 30 year old

1. Origins – Refreshing Ginzing Eye Cream to Brighten & Depuff

Let’s start off with this dreamy eye cream for 30 year olds that will act as the perfect morning pick me up that you’ve been searching for.

If you’re looking for anything that’ll combat the aftermath of a rough night’s (or no night’s) sleep from eye bags and puffiness to dullness and dark circles, then meet your new best friend.

This super lightweight cream with a very slight pearlescent sheen will instantly transform your eyes from lifeless to sparkle.

If there’s anything that’ll have you faking eight hours of sleep, it’s this little pot of goodness!

Available at Ulta and ASOS

Clinique All About Eyes Eye Cream - Eye Cream for 30 year old

2. Clinique – All About Eyes

Aside from being the prettiest eye cream around with its clear rose and silver packaging, this super lightweight cream-gel eye treatment will not only hold eye makeup perfectly in place, but will instantly brighten, refresh and cool skin giving you the most radiant youthful glow.

For those with very dry skin that need an extra dose of hydration, opt for Clinique’s All About Eyes Rich.

Available at Ulta and Lookfantastic

Kiehl's Midnight Recovery Eye Cream - Best Eye Cream For Fine Lines 30s

3. Kiehl’s – Midnight Recovery Eye

For anyone searching for their new holy grail eye cream for fine lines in 30s, this little tube of goodness was made for you.

Fun fact: Did you know that when we sleep, our skin enters recovery and regeneration mode? So after spending an entire day fighting off everyday nasties, it’s important that we feed our skin the best ingredients to maximise this renewal process overnight.

In comes the Midnight Recovery Eye Cream. Another holy grail for dark circles, fine lines and wrinkles but specifically as an overnight treatment, making it our top pick for the best night eye cream for 30s.

This super lightweight cream is formulated with a blend of butcher’s broom extract, evening primrose oil and squalene, all of which aim to strengthen the delicate skin around the eyes. Whilst the lavender essential oils will have you feeling more relaxed and calmer than ever as this treatment works hard to restore your eyes to look fresher and younger by morning. 

Available at Ulta and Lookfantastic

Kiehl's Creamy Eye Treatment with Avocado - Best Eye Cream For 30s

Kiehl’s – Creamy Eye Treatment with Avocado

A super selling (and firm favourite amongst Kiehl’s customers) alternative for those without any major or noticeable eye concerns but who are just in need of something that’ll keep their eyes looking and feeling fresh and radiant daily.

The Kiehl’s Creamy Eye Treatment is one of the best eye creams for early 30s or for anyone without any major and noticeable eye concerns that just wants to keep their under eye area looking healthy and moisturised.

We all know how beneficial avocado is as a superfood, with countless health benefits, so just imagine the effect it has on our skin when applied topically. This beautifully rich eye cream is formulated with avocado oil and shea butter for a deeply nourishing and moisturising daily treatment.

Available at Ulta and Lookfantastic

Ole Henriksen Banana Bright Eye Creme - Best Eye Cream For 30s

4. Ole Henriksen – Banana Bright Eye Crème

In 2019, celebrity skincare superhero Ole Henriksen relaunched his line exclusively at Boots with a whooping 13,500 waiting list.

Another incredible anti aging eye cream for 30s is the Banana Bright Eye Crème which is formulated with banana powder pigments (which are alone known for their brightening abilities), vitamin C, aloe juice and green tea extracts (how lush does that sound though?).

This lightweight little tub of magic will reduce dark circles, fill in fine lines and wrinkles, firm and hydrate your under-eyes over time whilst instantly reviving and awakening your tired eyes giving you the famous Ole Glow every single day.

The Banana Bright Eye Crème also acts as the perfect base for concealer (see Haul of Fame’s Top 5 Best Budget Concealers for our top picks)!

Available at Sephora and Boots

best eye cream for 30s

5. Estee Lauder – Advanced Night Repair Eye Concentrate Matrix

This eye cream is what we like to call the queen of eye creams and is quite literally the best anti aging eye cream for 30s you’ll find.

Estee Lauder’s Advanced Night Repair is the all in one answer to all your eye area concerns.

This eye cream, now with 10x concentrated repair technology, is from Estee Lauder’s highly renowned Advanced Night Repair range and targets pretty much every eye area concern, including puffiness, fine lines and dryness and also tackles the visible impact of lack of sleep, UV rays, pollution and blue light.

It also provides 24 hour hydration and 8 hour anti-oxidant protection, but most impressive is its claim to brighten dark circles in just 3 weeks!

Even if you’ve started your search for the best eye cream for late 30s, this game-changing product will still deliver as it says it will.

Available at Ulta and Lookfantastic


Do I need eye cream in my 30s?

A good eye cream has the ability to work wonders on your under eye area providing anti-aging remedies, incredible eye brightening potential, reducing the appearance of dark circles and best of all eye creams provide hydration that everyone needs to maintain around their delicate eye area.

The reason why you need an eye cream in your 30s now more than ever is because you’ll start to notice an increasing number of eye concerns in your 30s (and beyond) as your skin starts to age.

In fact, getting into the habit of applying an eye cream in your 20s will keep you 10 steps ahead of your skin’s ageing cycle and slow down your skin’s natural ageing process drastically. Then it’s just a matter of maintenance there onwards.

Investing in a good eye cream as well as other anti-aging products in your 30s is definitely an essential to incorporate into your skincare routine.

What type of eye cream should I use in my 30s?

With so many eye creams on the market we know the search for the right one for you and your needs can be overwhelming.

From our top 5 shortlist we’d say to get yourself a great all rounder eye cream that covers all bases from anti-aging, brightening, reducing the appearance of fine lines and wrinkles, de-puffing and hydration.

TheEstee Lauder – Advanced Night Repair Eye Cream is a clear winner for us and the sheer volume of positive, raving reviews speak for themselves as to the popularity and effectiveness of this best selling eye cream for your 30s.

Don’t wait for these concerns to make an appearance before you start addressing them. Prevention is always better (and easier!) than cure after all.

What can you use instead of eye cream?

We’re a huge fan of home remedies so if you’re looking for alternatives or substitutes for eye creams that will cost a fraction of the price and still help your under eye area become more refreshed and healthier, here’s our favourites:

  • For hydration: Coconut oil/olive oil (remember a little goes a long way!)
  • For cooling/de-puffing: Aloe vera gel/cold cucumber slices/wet tea bag/cold compress.
  • For dark circles: Same as above (for cooling/de-puffing) + get more sleep (at least 7-8 hours a day!).
  • All in one home remedy: Almond oil – rich in antioxidants and known for its anti-inflammatory properties, almond oil is a hidden gem for your under eye area. It contains natural vitamin E, retinol and vitamin K all of which will work wonders for dark circles, fine lines and wrinkles, puffiness and of course will add some serious hydration to your skin.

You’ll find that generally improving your lifestyle and getting rid of any bad habits (e.g. late nights/poor diet/excess caffeine) will quickly improve the condition of your under eye area (to the extent that the eye concerns are caused by these short term factors).

Related Posts:

Best Obagi Products: These 5 Extraordinary Obagi Products Will Give You Back Your Baby Skin

Top 5 Best Cleansing Balms To Melt Your Makeup Right Off

The Ordinary’s Hero Products You Need In Your Skincare Routine

Top 5 Outstanding Face Washes For Oily Skin To Combat Excess Shine


  1. very helpful list, i’ve recently started noticing fine lines near my eyes and that’s when I started browsing the interent. Thank you for reccomending these eyes creams.

Leave a Reply

Your email address will not be published. Required fields are marked *