The Haul of Fame Research Process

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Haul of Fame Research Process

From investigating renowned favourites to tried-and-tested go-to’s, Haul of Fame has developed a foolproof process for whittling down the ‘best of the best’ products in beauty, home and parenting.

Before every purchase and recommendation, we religiously follow these steps to make sure you’re buying a superstar product, not a background extra.

Phase 1 – The First Audition

We fire up the website for every major department store, including top online retailers (such as Harrods, John Lewis, Debenhams, Boots, LookFantastic, Cult Beauty, and SpaceNK, to name a few). We locate the relevant category, organise by bestsellers/popularity, and identify the highest-ranking products with the most reviews and ratings across all sites. 

Once we’ve established the consistently top-performing products, we compile a list and move on to Phase 2.

Phase 2 – The Second Audition

We browse the top beauty, home and parenting related publications/blogs and research the best products within the relevant category. Sources include the likes of; Cosmopolitan, Elle, Vogue, Marie Claire, Good Housekeeping, Emma’s Diary Mother & Baby and Mumsnet. 

Here, we notice several consumer favourites from Phase 1 appear, in addition to new recommendations from top journalists and bloggers. We add these to our list and continue to Phase 3.

Phase 3 – Elimination

We consult well-known review sites, including Which, Expert Reviews and Influenster, to establish the rankings of our listed products. Then, we narrow down our selection to a ‘Top 10’ shortlist.

Phase 4 – Casting the Starring Roles 

The final phase involves one last Google search for each product in the Top 10 shortlist. We analyse the reviews to learn more about the consumers’ common experiences of each product. The volume of reviews also gives us a useful indicator of the products’ popularity in the market. This phase also involves watching a lot of YouTube reviews! 

Once we’ve determined the top 5 most popular products from Phase 4 and can confidently eliminate the rest, we finally have our Top 5 Haul of Fame superstars. 

The stand-out favourite is branded with the Haul of Fame gold seal of approval. These superstar products can all be seen and bought directly on our dedicated shop page

If there’s anything that you’re on the lookout for but you just can’t find the best one for you (or the time to search for it!), get in touch by filling out our form and we’ll hit you right back.

Happy shopping x

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